AFW Styleguide

Our design system covers brand awareness, styles, components, and resources necessary to build our website. It exists to unify the AFW brand on the web throughout the design and development phases.

At American Furniture Warehouse, our goal is to make the customer feel at home while shopping for furniture from the moment they step into our showroom or website.

Know who we (you) are:

Values

Our values are the essence of our company’s identity.
These values must reflect in AFW’s UI/UX design.

Customer Experience

Our customers are the reason we have been around since 1975. To show our appreciation we offer an environment with no pressure sales tactics and provide the knowledge and tools to help make their furniture experience fun and hassle free.

Giving Back To The Community

Jake Jabs takes being a leader in the community very seriously. At American Furniture Warehouse we consistently give back and donate to local and national charities. We pride ourselves on helping those who are less fortunate.

Commitment To Our Employees

With extremely competitive pay and a stress free work environment we provide great careers. Our employees are well-trained and work together as a team. They take pride in the work they do which is an essential key to our continued success.

Quality You Can Trust

Our buyers scour the globe to bring our customers the best combination of quality and affordability so we can pass the savings on to them. Our goal is to make AFW the first place our customer’s think of when they want great furniture at a great price.

Excellent Customer Service

A helpful customer service representative is available seven days a week. We want our customers to feel like they come first and try our best to exceed their expectations if they are experiencing any problems with our service or merchandise.